Welcome to Formula.
We’re Miami’s #1 branding and marketing agency for luxury developments, and for a limited time, we’re bringing back Formula Plus, our award-winning service offering for brands outside of real estate.
The Others
standard workflows
conventional marketing
generic branding
run-of-the-mill content
simplified web development
Formula
ai-streamlined processes
timeless design
multi-tiered targeting
cinema-grade storytelling
all-in-one brand hubs
Trusted by The Top
our clients include a who’s who of local and globally-recognized brands
Apple
|
Hilton Resorts
|
Apple | Hilton Resorts |
Mazda
|
Nike
|
Mazda | Nike |
Under Armour
|
Zumba
|
Under Armour | Zumba |
Genting
|
Magnavox
|
Genting | Magnavox |
Engel & Volkers
I
Compass
I
Engel & Volkers I Compass I
Maya Vander Group
|
Rivani
|
Maya Vander Group | Rivani |
Lyft
|
Norwegian Cruise Line
|
Lyft | Norwegian Cruise Line |
Carmenate Duchon
|
Nancy Batchelor Team
|
Carmenate Duchon | Nancy Batchelor Team |
Advanced Branding
crafting a timeless image
Memorable brands are built on exceptional design. We craft visual identities that don’t just resonate—they endure. Every touchpoint is elevated into an art form through meticulous detail, compelling storytelling, and an aesthetic tailored to each brand’s DNA. The result? A brand presence that is as captivating as it is timeless.
Advanced Marketing
crafting an enduring presence
Separation is success. We position our clients ahead of the competition through messaging and marketing that cut through the noise. By deeply understanding your audience, competitive landscape, and brand value, we craft narratives that forge emotional connections while delivering measurable impact. Our strategies don’t chase trends—they set them.
case study #1
Compass
brand design | web design | copywriting | content
case study #2
Rivani
web design | web development
case study #3
Roble One
brand design | web design | copywriting | content
Advanced Content
crafting an unforgettable brand voice
We create content and commercials through our sister company, Luminary Visuals, which has been producing premium, award-winning work for some of the world’s largest brands for over a decade. Through this experience, our clients benefit from world-class storytelling and production that elevates their developments far beyond the ordinary.



get in touch
Let’s Chat
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360 NW 27th St.
Miami, FL 33127 -
hello@formula.builders
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careers@formula.builders