This proposal builds a sales system — not just a sales team.
it delivers consistency and structure, not reliance on individual agents.
This proposal puts the developer in control — not the brokerage.
BEC retains visibility and decision-making, not delegated oversight.
This proposal aligns marketing and sales — instead of separating them.
every lead is handled with continuity from first touch to closing
This proposal uses tech-driven workflows — not manual processes.
execution becomes fast and consistent instead of slow and random
This proposal reduces excessive cost layers — instead of reinforcing them.
resources are allocated efficiently, not absorbed by traditional commission structures.
explore our innovative options by clicking below
Madison, by Formula
a custom-built, ai-powered sales engine that fuels, automates, and elevates sales and marketing like never before
Madison is the foundation behind the innovative sales and marketing systems at Formula. A custom-built sales engine providing data-rich lead intake, AI-powered lead scoring, and automated follow-up into one, centralized system—creating a more successful and cost-effective sales process from A to Z.
Madison: Features
lead categorization
Automatically identifies buyer type.
Example: Precisely defines investors vs. primary homebuyers.
lead background insights
Adds context and biographical info to each lead.
Example: Shows ownership history or recent buying activity.
ai lead scoring
Ranks leads by likelihood to convert.
Example: Prioritizes buyers who engage most with the project.
automated follow-up
Executes marketing based on behavior.
Example: If a buyer views pricing but doesn’t act, email follow-up is triggered automatically.
centralized crm
Tracks all activity in one place.
Example: Agents see full buyer history instantly.
real-time dashboard
Live performance visibility for BEC.
Example: Track leads, tours, and conversions at any time.
Other Teams
manual lead sorting
agent guesswork
delayed reporting
manual follow-up
multiple tools
project-specific setup
costly buyer’s agent dependence
Formula
automated categorization
ai-driven scoring
real-time dashboards
automated engagement
one, unified system
reusable, long-term asset
autonomy from buyer’s agents
Cost Comparison
Other Teams
Formula
custom build out
Not Offered
$36,000
maintenance
Multiple Programs ($2,000/mo.)
Included
buyer side effect
None
Commission drop of 5% → 3%
bec savings with formula
$4,000,000+
savings primarily driven by
Reduction in buyer agent commissions (5% → 3%) due to the elimination of dependency on buyer agents for leads
Software/platform can be used in perpetuity, with only minimal adjustments for each new development
Custom-built Sales Team
built, trained and operated to your specific needs
A sales team is only as powerful as the system behind it. This model gives BEC both: a fully dedicated in-house team and the advanced engine of Madison to run it. Instead of relying on external brokers, BEC owns the people, the process, and the data — creating a more disciplined, consistent, and scalable sales function from launch through sellout.
Custom-built Sales Team: Features
dedicated, in-house team
A fully committed team operating only on BEC’s development.
Example: Agents are not splitting time across listings — all effort is focused on this project.
full developer control
BEC maintains direct control over messaging, pricing, and execution.
Example: Pricing adjustments or strategy changes can be implemented immediately without brokerage delays.
tech-powered lead admin
All leads are tracked, scored, and followed up automatically through Madison’s advanced system.
Example: A new lead is auto-profiled and routed to the right agent.
centralized reporting
All activity is visible in one place, accessible to BEC at any time.
Example: See how many leads converted this week and which units are trending.
consistent buyer exp.
Every buyer interaction follows a structured, repeatable process.
Example: Every lead receives the same level of follow-up regardless of which agent they speak to.
Other Teams
brokerage controls agents
agents work multiple listings
manual follow-up
fragmented data
indirect reporting
short-term engagement
Formula
developer controls team
fully dedicated team
automated system + smart crm
centralized data ownership
direct reporting to bec
long-term internal asset
Cost Comparison
Other Teams
Formula
team assembly
N/A
6-mo. retainer ($120,000)
marketing
Not Included
6-mo. retainer x 4 ($480,000)
listing side
3% ($6,000,000)
1% ($2,000,000)
buyer side
5% ($10,000,000)
3% ($6,000,000)
total cost
$16,000,000
$8,600,000
bec savings with formula
$7,400,000
savings primarily driven by
Reduction in listing side commissions (3% → 1%) due to the creation of an internal, salaried sales team
Reduction in buyer agent commissions (5% → 3%) due to the elimination of dependency on buyer agents for leads
Custom-made version of Madison by Formula—tailored to BEC’s needs—included at no cost.
get in touch
Let’s Chat
-
360 NW 27th St.
Miami, FL 33127 -
hello@formula.builders
-
careers@formula.builders